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Writer's pictureAshley Downey

New NWSL Exclusive Retail Sponsor

Updated: Mar 12

Details from NWSL News (March 11, 2024)


The NWSL struck another deal with Amazon.


Back in November, the NWSL announced a series of media partnerships to broadcast the 2024 season, including Amazon Prime Video. Now, Amazon is the exclusive retail sponsor of the NWSL.


That means you’ll be able to visit the Amazon Fan Shop for things like team shirts and hoodies. Prices start at $24.99 through Amazon’s print-on-demand service. (And, if you’re a Prime member, you also get free shipping!)


From the NWSL release: “We could not be more excited to continue to integrate Amazon more deeply into the NWSL family as they become our exclusive retail sponsor,” said NWSL Chief Marketing & Commercial Officer Julie Haddon. “Amazon’s global reach and customer-centric approach pairs perfectly with the NWSL’s fan-forward ethos. This partnership will not only amplify the NWSL’s fandom and growth, but will also offer our fans an easy and accessible way to support their favorite teams and athletes.”


As part of the multi-year sponsorship, Amazon Prime is also the presenting partner for the NWSL’s Best XI Awards. The best players by position will be recognized monthly and then fans vote on the top 22 players at the end of the season for the first and second team Best XI.


 

Don’t forget - Amazon Prime Video is kicking off the 2024 NWSL season on Friday, March 15 with the 2024 NWSL Challenge Cup featuring NY/NJ Gotham FC and San Diego Wave FC.


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